TOP JUNIOR TEAM
In a competitive market, we needed to find a way to get our folio in front of the industry. People take out ads to sell a product, so why couldn’t we sell ourselves this way? Afterall, it made sense to advertise to the advertisers. Campaign Brief has rankings in all things advertising: Top Agency, Top Creative Director, Top Production Company. So we bought an ad space at the top of the page, and highjacked this construct, awarding ourselves Top Junior Team in postitions 1, 2 and 3. It reached 49 comments with divided opinion, as well as landing us a job at GTB. Read the full Article here
PROACTIVE
Top Position
We turned a month long mRec booking into a deceiving new ranking.
Polarizing Idea
Some people liked it, some people hated it.It got people talking which is the main thing. A record 49 people, which is a Campaign Brief record.
The Data don't lie
We achieved 3,041 page views to our website on the day the article and idea first ran.
