NATIONAL TILES
A fully integrated brand and retail campaign, my brief was to elevate the brand beyond its infamous ‘Hellooooo it’s Frank Walker’ radio spots, which mostly talked to tradies, and invite a new more inclusive generation of customers. I also needed to retain the brand slogan - “now you can”.
INSIGHT
With time to burn, and no where to go - Covid turned all walks of life into home renovators.
IDEA
It doesn't really phase us what you're into, just come and buy some tiles.
Brand TVC
Four different walks of life, all doing their thing, and all set to a backdrop of some exceptionally good looking product.Retail TVC
Here we explore our four worlds, from banal to OTT, and discover they all share one thing in common - fabulously priced flooring and tiles.Insta
Stories
Thinking social when storyboarding for a TVC, is an easy win. These stories used key moments of the retail TVC's, spliced with some simple graphics, in a question and answer format.
P.O.S.
The beauty of this campaign is that the retail moments in the TVCs translate seamlessly instore. And, if you haven't seen the TVCs, these retail moments still work as a stand-alone way to merchandise product.
