MYER
It was an absolute thrill to live out my “Are You Being Served” fantasy - and work on the inimitable department store that is Myer. Adding another feather to my retail bow, having also worked both client and agency side for Target, this was the Big Kahuna. My role was as a shooting Art Director - responsible for overseeing creative delivery of seasonal catalogues.
AGENCY
CLIENT
Homewares
One of my favourite aspects of a homewares shoot is planning the food and drink to adorn product. It's hostess with the mostess x 1000.
Beauty
This was my first Beauty campaign and left me wanting more. I got to flex my still life muscle, with a romantic exploration of autumnal lighting.
Mens Gifting
A new category for me to explore - gifting! And men's gifting at that. This is where I learnt that all watch faces must show ten to two - as it looks like a smile.
Mothers Day
Having aced Mens gifting, Mothers Day was next. This catalogue was an excuse to bring the best of both worlds together - Beauty and Homewares.
Homewares
We had a new directive - the buying team at Myer wanted to group product into specific trends and be more of an authority on style.
Homewares
And so the retail cycle clicked over. I was back on another Summer Homewares campaign. Trying to capture dusk for the cover was a magical moment.
