We'd start with some adshels with messaging designed to get people thinking. We'd support this with ad placements in Men's Heath and GQ.


We'd disrupt the category and put the conversation front and centre, taking out real-estate in the mens grooming section of Coles and Woolies.


Karl Stefanovic would be a spokesperson for Manpons, launching the campaign on the Today show. He'd challenge his fellow men to post a photo of themselves holding a pack of tampons on social media using the hashtag #manenough, showing the women of Australia that they're cool with tampons, whilst also raising awareness of Ovarian Cancer.