About
With over a decade in retail and advertising, Helen is an Art Director with a love for bold ideas, beautiful design and making brands feel a little more human. Having studied fine art, she brings a strong appreciation for culture, composition and craft into her commercial work — balancing conceptual thinking with polished execution and strategic intent.
Equal parts high-end craft and fast-moving retail thinking, she’s worked across campaigns big and small — from TVCs and shoots to social, digital and everything in between. Traditionally trained as an Art Director but naturally a bit of a creative all-rounder, Helen is known for leading teams with calm energy, clear communication and a collaborative approach that brings out the best in the people around her.
As comfortable presenting to stakeholders as she is rolling up her sleeves in the studio, she has a knack for bringing teams together, navigating feedback gracefully and maintaining momentum without losing the creative spark. She’s happiest concepting ideas, art directing on set, obsessing over typography, or deep in Figma making pixels behave.
WORK
Some of my best Retail Campaigns and Advertising Ideas.
NATIONAL TILES
My brief was to elevate the brand beyond its infamous ‘Hellooooo it’s Frank Walker’ radio spots, which mostly talked to tradies, and invite a new more inclusive generation of customers, whilst retaining the “Now you can” promise of the brand.
INSIGHTStraight or gay, rich or poor, kitsch or minimal, at some point we will all require some tiles.
IDEAWhatever you’re into, now you can.
“Brand Spot” 30sec
RETAIL TVCs
“More is More” 15sec
“Midnight Snack” 15sec
“Beige Bathrooms” 15sec
“Tiny Spaces” 15sec
OUTDOOR
ATL Supersites
INSTORE P.O.S.
Sample Topper
Sample Topper
Sample Topper
Hoarding
BUNNINGSTRADE
It was time ratchet up a notch the Bunnings Trade brand proposition in helpful and authentic way, solidifying the brand as the choice for all tradies, big and small.
INSIGHTBunnings Trade have a scalable offering, servicing sole traders all the way through to construction groups.
IDEAHelping Tradies, Builders and Business, is our trade...
“Overarching” 30sec
BRAND TVCs
“Business” 15sec
“Tradies” 15sec
“Builders” 15sec
OUTDOOR
ATL Supersites
BUNNINGSKTICHENS
Bunnings needed to flex to be in the same consideration set as Ikea, yet also show their point of difference when it came to their kitchen offering.
INSIGHTMost retailers only offer a portion of the products needed to complete your kitchen. You' ll have to visit multiple stores for flooring, electrical and plumbing etc.
IDEABring it all together with a kitchen from Bunnings.
“Overarching” 30sec
RETAIL TVCs
“Kitchen Expert” 15sec
“Dream Kitchen” 15sec
STILL LIFE
MELBOURNESTAR
This iconic landmark needed to change perception amongst locals that the Observation Wheel was only for tourists and get Melbournians riding “The Wheel”.
INSIGHTMelbournians will lay claim to anything Sydney tries to outdo them over.
IDEAThe Melbourne Star is moving to Sydney
“Overarching” 60sec
HOW IT WORKS
PITCH
We pitch our April Fools stunt to media outlets 24 hours before the day, under embargo, and make the top April Fools lists on the day itself.
Our hero video is broadcast on national news and digital platforms, with the hope it picks up pace and goes viral.
AMPLIFY
We get partners like the Lord Mayor Sally Capp and talk back host Steve Price to amplify our April Fools stunt by rallying their audience to stop the star from moving to Sydney.
CONVERT
The following day, after the joke is well and truly out, we’ll launch a digital conversion campaign on paid and owned channels, offering $10 tickets for all Victorians.
Myer
I led the concept development and art direction of campaigns across beauty, homewares and fragrance for Myer, partnering with some of Australia's most respected photographers, stylists and make-up artists along the way.
From shoot conception through to final execution, I delivered integrated campaigns across print, digital, social and in-store environments.
Catalogues
THANK YOU FOR GETTING THIS FAR!
Please be in touch hello@helenneville.com
©2026
HOME
SENIOR ART DIRECTOR
helen
neville
About
With over a decade in retail and advertising, Helen is an Art Director with a love for bold ideas, beautiful design and making brands feel a little more human. Having studied fine art, she brings a strong appreciation for culture, composition and craft into her commercial work — balancing conceptual thinking with polished execution and strategic intent.
Equal parts high-end craft and fast-moving retail thinking, she’s worked across campaigns big and small — from TVCs and shoots to social, digital and everything in between. Traditionally trained as an Art Director but naturally a bit of a creative all-rounder, Helen is known for leading teams with calm energy, clear communication and a collaborative approach that brings out the best in the people around her.
As comfortable presenting to stakeholders as she is rolling up her sleeves in the studio, she has a knack for bringing teams together, navigating feedback gracefully and maintaining momentum without losing the creative spark. She’s happiest concepting ideas, art directing on set, obsessing over typography, or deep in Figma making pixels behave.
WORK
Some of my best Retail Campaigns and Advertising Ideas.
NATIONAL TILES
My brief was to elevate the brand beyond its infamous ‘Hellooooo it’s Frank Walker’ radio spots, which mostly talked to tradies, and invite a new more inclusive generation of customers, whilst retaining the “Now you can” promise of the brand.
INSIGHTStraight or gay, rich or poor, kitsch or minimal, at some point we will all require some tiles.
IDEAWhatever you’re into, now you can.
“Brand Spot” 30sec
RETAIL TVCs
“Beige Bathrooms” 15sec
“More is More” 15sec
“Tiny Spaces” 15sec
“Midnight Snack” 15sec
OUTDOOR
ATL Supersites
INSTORE P.O.S.
Sample Topper
Sample Topper
Sample Topper
Hoarding
BUNNINGSTRADE
It was time ratchet up a notch the Bunnings Trade brand proposition in helpful and authentic way, solidifying the brand as the choice for all tradies, big and small.
INSIGHTBunnings Trade have a scalable offering, servicing sole traders all the way through to construction groups.
IDEAHelping Tradies, Builders and Business, is our trade...
“Overarching” 30sec
BRAND TVCs
“Tradies” 15sec
“Builders” 15sec
“Business” 15sec
OUTDOOR
ATL Supersites
BUNNINGSKITCHENS
Bunnings needed to flex to be in the same consideration set as Ikea, yet also show their point of difference when it came to their kitchen offering.
INSIGHTMost retailers only offer a portion of the products needed to complete your kitchen. You' ll have to visit multiple stores for flooring, electrical and plumbing etc.
IDEABring it all together with a kitchen from Bunnings.
“Overarching” 30sec
RETAIL TVCs
“Dream Kitchen” 15sec
“Kitchen Expert” 15sec
STILL LIFE SHOOT
MelbourneStar
This iconic landmark needed to change perception amongst locals that the Observation Wheel was only for tourists and get Melbournians riding “The Wheel”.
INSIGHTMelbournians will lay claim to anything Sydney tries to outdo them over.
IDEAThe Melbourne Star is movingto Sydney
“Overarching” 30sec
HOW IT WORKS
PITCH
We pitch our April Fools stunt to media outlets 24 hours before the day, under embargo, and make the top April Fools lists on the day itself.
Our hero video is broadcast on national news and digital platforms, with the hope that it picks up pace and goes viral.
AMPLIFY
We get partners like the Lord Mayor Sally Capp and talk back host Steve Price to amplify our April Fools stunt by rallying their audience to stop the star from moving to Sydney, with a link to the video.
CONVERT
The following day, after the joke is well and truly out, we’ll launch a digital conversion campaign on paid and owned channels, offering $10 tickets for all Victorians.
myer
I led the concept development and art direction of campaigns across beauty, homewares and fragrance for Myer, partnering with some of Australia's most respected photographers, stylists and make-up artists along the way.
From shoot conception through to final execution, I delivered integrated campaigns across print, digital, social and in-store environments.
Catalogues
THANK YOU FOR GETTING THIS FAR!
Please be in touch via hello@helenneville.com
©2026
SENIOR ART DIRECTOR
helen
neville
©2026
About
With over a decade in retail and advertising, Helen is an Art Director with a love for bold ideas, beautiful design and making brands feel a little more human. Having studied fine art, she brings a strong appreciation for culture, composition and craft into her commercial work — balancing conceptual thinking with polished execution and strategic intent.
Equal parts high-end craft and fast-moving retail thinking, she’s worked across campaigns big and small — from TVCs and shoots to social, digital and everything in between. Traditionally trained as an Art Director but naturally a bit of a creative all-rounder, Helen is known for leading teams with calm energy, clear communication and a collaborative approach that brings out the best in the people around her.
As comfortable presenting to stakeholders as she is rolling up her sleeves in the studio, she has a knack for bringing teams together, navigating feedback gracefully and maintaining momentum without losing the creative spark. She’s happiest concepting ideas, art directing on set, obsessing over typography, or deep in Figma making pixels behave.
WORK
Some of my best Retail Campaigns and Advertising Ideas.
NATIONAL TILES
My brief was to elevate the brand beyond its infamous ‘Hellooooo it’s Frank Walker’ radio spots, which mostly talked to tradies, and invite a new more inclusive generation of customers, whilst retaining the “Now you can” promise of the brand.
INSIGHTStraight or gay, rich or poor, kitsch or minimal, at some point we will all require some tiles.
IDEAWhatever you’re into, now you can.
“Brand Spot” 30sec
RETAIL TVCs
“Beige Bathrooms” 15sec
“More is More” 15sec
“Tiny Spaces” 15sec
“Midnight Snack” 15sec
OUTDOOR
ATL Supersites
INSTORE P.O.S.
Sample Topper
Sample Topper
Sample Topper
Hoarding
BUNNINGSTRADE
It was time ratchet up a notch the Bunnings Trade brand proposition in helpful and authentic way, solidifying the brand as the choice for all tradies, big and small.
INSIGHTBunnings Trade have a scalable offering, servicing sole traders all the way through to construction groups.
IDEAHelping Tradies, Builders and Business, is our trade...
“Overarching” 30sec
BRAND TVCs
“Tradies” 15sec
“Tradies” 15sec
“Builders” 15sec
“Business” 15sec
OUTDOOR
ATL Supersites
BUNNINGSKITCHENS
Bunnings needed to flex to be in the same consideration set as Ikea, yet also show their point of difference when it came to their kitchen offering.
INSIGHTMost retailers only offer a portion of the products needed to complete your kitchen. You' ll have to visit multiple stores for flooring, electrical and plumbing etc.
IDEABring it all together with a kitchen from Bunnings.
“Overarching” 30sec
RETAIL TVCs
“Dream Kitchen” 15sec
“Kitchen Expert” 15sec
STILL LIFE SHOOT
melbourne
star
This iconic landmark needed to change perception amongst locals that the Observation Wheel was only for tourists and get Melbournians riding “The Wheel”.
INSIGHTMelbournians will lay claim to anything Sydney tries to outdo them over.
IDEAThe Melbourne Star is moving to Sydney
“Hero Spot” 60sec
HOW IT WORKS
PITCH
We pitch our April Fools stunt to media outlets 24 hours before the day, under embargo, and make the top April Fools lists on the day itself.
Our hero video is broadcast on national news and digital platforms, with the hope that it picks up pace and goes viral.
AMPLIFY
We get partners like the Lord Mayor Sally Capp and talk back host Steve Price to amplify our April Fools stunt by rallying their audience to stop the star from moving to Sydney, with a link to the video.
CONVERT
The following day, after the joke is well and truly out, we’ll launch a digital conversion campaign on paid and owned channels, offering $10 tickets for all Victorians.
myer
I led the concept development and art direction of campaigns across beauty, homewares and fragrance for Myer, partnering with some of Australia's most respected photographers, stylists and make-up artists along the way.
From shoot conception through to final execution, I delivered integrated campaigns across print, digital, social and in-store environments.
Catalogues
THANK YOU FOR GETTING THIS FAR!
Please be in touch via hello@helenneville.com
SENIOR ART DIRECTOR
helen
neville
