Ford paired up with The Voice's to deliver their play-at-home-app and needed to create a suite of content to showcase the app's features. The app was also an opportunity to deliver Ford content during the ad breaks, keeping users immersed in Ford and The Voice App for the duration of the broadcast. We created a total of ten pieces of content. Some talked to the features of the app and the other to Ford's new innovations. We needed to strengthen the link between these two subjects. They would be sitting alongside each other and they needed to feel like they were part of the same campaign. So we got a hero couple to essentially play out a series of product demonstrations. Who Says you can't be part of the action? And Who Says you can't have cutting edge tech in an affordable car?